- Because women are worth it, L'Oréal Paris collaborates with Stellar Women to break boundaries for women to be able to realize their dream of becoming successful in advancing the nation's economy.
- Stellar Power Accelerator 2022 Powered by L'Oréal Paris is an accelerator program for women entrepreneurs that provides intensive support, mentorship, and access for 8 weeks
Jakarta, 12 January 2022 – L'Oréal Paris, the world's no.1 beauty brand, has once again reaffirmed its commitment to empower women in Indonesia, especially women entrepreneurs, to drive the economy in Indonesia. Based on data on the development of micro, small, medium and large enterprises, more than 60% of Indonesian MSMEs are managed by women, so the role of women cannot be underestimated. In collaboration with Stellar Women, a community that supports and connects empowered women, L'Oréal Paris has officially become the main partner of the Stellar Power Accelerator Program 2022 as a tangible form of support to provide inspirational classes, mentoring and assisting women in advancing their businesses.
In a survey titled "Advancing Women in Entrepreneurship" conducted by Google-Kantar in 2020, the participation rate of Indonesian women in the field of entrepreneurship is among the highest in Southeast Asia. The study found that 49% of women said they already had their own business, while 45% said they wanted to be an entrepreneur. 8 out of 10 women who are already or want to be entrepreneurs in Indonesia expressed their desire to improve their skills in running a business, such as business skills, money management, and digital skills. However, even though the participation rate of women in the field of entrepreneurship in Indonesia is the highest in Southeast Asia, they are still hampered by several stigmas and stereotypes to make their dreams come true.
Maria Adina, Brand General Manager of L'Oréal Paris said, “At L'Oréal Paris, we believe that every woman is worth it and has the right to feel confident in expressing herself, and of course to achieve her dreams in whatever field they choose. For this reason, L'Oréal Paris is committed to actually support the advancement of Indonesian women with its strategic partner Stellar Women who has the same mission."
“Women have the power to be the driving force wherever they are, whatever their work. However, access is often hindered, and not infrequently social expectations make them limit their own ability to realize the success they dream of, especially to become women workers and entrepreneurs. We are very flattered, L'Oréal Paris can partner with Stellar Women, together we will provide inspiration, business development classes, to access mentoring with successful women entrepreneurs. We hope that through this program we can enable more women entrepreneurs to push boundaries in improving their abilities both business and personal result in new women entrepreneurs that we can all be proud of.” continued Adina.
Stellar Power Accelerator is the largest accelerator program in Indonesia that is held for women entrepreneurs, who so far have limited access to funding or other financial support. Stellar Power Accelerator provides the support, mentors, and access that women need to develop their businesses from sales, marketing, human resource management, and many other skills. For eight weeks, participants will get an in-depth learning experience through lecture sessions, mentorship groups, and discussions with fellow women entrepreneurs. In 2021, Stellar Women received more than 1,500 applications, and this year it is expected that this number will double.
“In our second year, we are excited to welcome women with a vision to the Stellar Power Accelerator. We have already seen the impact of this program on alumni in 2021 and we can't wait to see even greater momentum from the participants in 2022. This year is even more special because we can partner with L'Oréal Paris who has proven to stand up and support empowered women, not only in Indonesia but also in the world. We are also partnering with Blibli as the exclusive e-commerce partner of Stellar Power Accelerator 2022, for e-commerce management training for Indonesian women. These forms of collaboration are in line with Stellar Women's vision to empower and support women leaders to realize their greatest potential, both in their personal and professional lives. Through the Stellar Power Accelerator 2022 Powered by L'Oréal Paris, we want to be a part of their bright future," said Samira Shihab, Founder of Stellar Women.
There are at least three main programs that will be implemented within the period of January 18, 2022, to March 8, 2022, namely Stellar Power Accelerator, Mentorship, and Demo Day Classes.
Stellar Power Accelerator Class
The Stellar Power Accelerator class is a series of virtual classes where participants learn comprehensive business skills directly from the experts. Dozens of sessions will be held to provide an overview of the current business landscape as well as the business skills needed to thrive. Involving more than 45 experts as speakers, including Uma Hapsari (Founder of Amazara.id), Teresa Wibowo (CEO RupaRupa), Dinda Puspitasari (Illustrator), Prita Ghozie (CEO ZAP Finance), Lisa Widodo (COO Blibli), Najwa Shihab (Founder of Narration), Cinta Laura (L'Oréal Paris Spokesperson, Actress, Singer, Social Activist) and many more. This program can be followed by women from all cities in Indonesia. There is no need to worry about the schedule because the series of classes will be held every Tuesday night at 18.00 - 20.30 WIB, making it easier for those who have activities during the day.
A total of 300 selected participants will get a special opportunity to join the mentoring group. In this mentoring group, participants can share experiences and motivate each other with other women entrepreneurs. There are at least more than 20 womenpreneur mentors, who are ready to guide participants to develop their business properly. The mentorship program will be held in four sessions during the Stellar Power Accelerator 2022 Powered by L'Oréal Paris program.
Stellar Power Accelerator also provides financial support for women entrepreneurs through the Demo Day program. Participants who pass the business proposal curation stage have the opportunity to show their business innovations in front of the judges, who are experienced investors and business experts. Demo Day winners will get a total cash prize of IDR 50,000,000. Through this subprogram, it is hoped that Indonesian women can be more confident in developing their business visions that give a massive impact to the society.
Registration for Stellar Power Accelerator 2022 Powered by L'Oréal Paris is now open! Get tickets on the official Stellar Women website (www.stellarw.com). Stellar Power Accelerator 2022 single class tickets can also be obtained through Blibli, the e-commerce partner of Stellar Power Accelerator 2022 Powered by L'Oréal Paris