Watching movies is a fun entertainment, time spent and can go along with the closest people. Especially the movie to watch is busy talking by people around. Movies that "saleable" and busy discussed usually have its own value for some big brands put the product (product placement). Whether, it’s seemed by visualizing or being spoken by the cast of the film, or with both: is shown and spoken by the cast.
For example, as in the film White House Down (2013) which seemed really deliberately highlighted Nike Air Jordan 4 Retro shoes worn by Jamie Fox while the scene of a fight with a terrorist, and Jamie Fox as President Sawyer pushed the terrorist grip and shouted, "Get your hands off my Jordan! "
source: google
Also with an explanation of products such as the famous U.S. TV series, Dexter, featuring Nokia series phones. It was the Nokia flip phone introduced, the Nokia 6101.
source: google
Product placement is an intentional form of advertising, in a media opportunity (re: movies, ads, video clips, etc). Communication expert Siva K. Balasubramanian, in the Beyond advertising and publicity article: Hybrid messages and public policy, defines product placement as a paid message from a particular branded product to influence the interest of a movie (or television) audience of the product or brand.
How does product placement work? Very simple. According to Katherine Neer, a Managing Editor / Writer from HowStuffWorks, there are several things that happen: it just happens; it is regulated, and a certain amount of the product serves as compensation; it is arranged, and there is financial compensation.
Let's say the main character in a TV or movie program is an unmarried, successful, and well-travelled architect in his thirties. From this description, it's easy to start thinking about things to improve the feel of this character. Maybe he'll drive an SUV - four-wheeled - the drive will be useful when visiting a building site. He read certain magazines, drank certain wine, ate certain foods. In making the life of the characters look real, the product, of course, comes into play. So, products that can be placed must match the character of the movie actor/actress itself.
source: blog.hubspot.com, digitalspy.com