This is The Southeast Asian Online Shopping Habits
Economist Intelligence Unit (EIU) released Inclusive Internet Index – a report about the online shopping habits in Southeast Asia. The report stated it is related to the rise of income levels of the population.
According to the report, 50 percent of consumers in Thailand shop online once a week or more, and 44 percent shop online once a month or less. That leaves a mere 6 percent who didn’t jump on the e-commerce bandwagon.
Singapore came in second, with 35 percent of consumers buying goods online once a week or more, and 54 percent shopping online once a month or less.
Vietnam clinched third place, though, interestingly, it has more online consumers than both Thailand and Singapore — even if they shop less. 66 percent of consumers buy online once a month or less, and 32 percent shop once a week or more.
In Indonesia, 68 percent of consumers shops online once a month or less, while 26 percent shop online once a month or more.
In Malaysia, 82 percent of consumers shop online once a month or less, while 10 percent shop online once a week or more.
And finally, in the Philippines, 80 percent of consumers shop online once a month or less, while only 8 percent shop online once a week or more.
Yon Heong Tung, an author on e27.co, said it is easy to understand why affluent countries like Singapore have been quick to warm up to the world of e-commerce, but emerging markets are catching up fast, owing to their increasing spending power.
In Indonesia, the EIU estimates that by 2030, middle-class households — defined as those earning US$10,000 or more per annum — will rise by 51 million.
In other developing Southeast Asian countries including Vietnam, the Philippines, Thailand, middle-class households will rise by 18 million, 11 million and 8 million respectively.
Main metropolitan cities will be a large driver of this growth. In 2017, 16 urban areas in Southeast Asia accounted for 44 percent of middle-class households. By 2030, EIU predicts that these cities will account for only 32 percent of these households, indicating that peripheral cities will be the next drivers of growth.
source: e27.co